Marketing Strategy For Green Marketing - 915 Words

Marketing is not only about advertising, but it also covers the firm objectives and goal since the beginning before the product launched until the product is delivered to the customers. In addition, social marketing has become an essential consideration in a marketing perspective, as consumers are increasingly concerned about the environment, they tend to favor green brands and the environmental practices of the firm. Therefore, creating green marketing and branding is very significant for the firm to increase its visibility in green operations, which can be done by the followings: ââ€"  Set objectives goals The firm could set its goal based on the ‘Triple bottom lines’ concept, which composed of economic, social, and environmental value. To illustrate, to become a green firm, the company cannot only focus on generating profits, at the same time, the company should make sure that the operation creates value to the society and environment. ââ€"  Develop story and image perceived by consumers, suppliers, and stakeholders Because green marketing is the marketing of products that are considered environmentally and socially safe, therefore, the firm should be able to ensure the customers, suppliers, and stakeholders that every product range is sustainable, including the firm objectives, product modification, product process, packaging, advertising, as well as social and environmental value that returns to the society (Hudson, 2011). ââ€"  Develop market positioning and marketing mix TheShow MoreRelatedHow Marketing Strategy For Green Marketing Essay1267 Words   |  6 PagesTHINGS TO KEEP IN MIND WHILE GREEN MARKETING ARE:- 1. 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The companyRead MoreMcdonalds Green Marketing Strategy977 Words   |  4 PagesHow McDonald’s Change Their Customer Perspective and Increase Their Sales with Green Marketing The green issue has became a global issue since year 1990s, peak in year 2000s. In business, it can drive people perspective to choose which brand was good or bad. McDonald’s probably is one of the company that realize this issue is very important for their business in this century. McDonald’s is the biggest fast food chain in the world with more than 32,000 outlets in 117 countries. The company hasRead MoreGreen Marketing And Sustainability Strategies10066 Words   |  41 PagesIn today’s world in which consumer purchasing is continually growing, sustainability matters more than ever. At the same time sustainability marketing remains a phenomenon for consumers and brands alike. 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