Digital Marketing in India

* MARKETING ASSIGNMENT * DIGITAL MARKETING INDIAN SCENARIO SUBMITTED BY- MAHENDRA KUMAR SEC. - C get in- 12BSP0623 DIGITAL MARKETING Digital market is an addressable marketing method where relevant marketing communication theory argon delivered to individuals through the e-mail, Web, and mobile channels using an e-mail address, a Web browser cookie, and a mobile phone number. Live scenario of digital marketing in India Digital marketing is still at its initial phase in India. Most of the companies are still thinking to adopt the medium musical composition many top disgraces have already rolled their digital marketing campaign.Seeing the large number of juvenility population in India(More than 40% of total population of India, around 460 millions youth is there, in which 333 millions are literate)and the ascent technology savvy young generation, corporate will be more than happy to engage the invest audience and spread their products & functions among them via digital media. Thus there will be a fine-looking Change in coming future. Indian digital marketing scenario has changed tremendously after the it boom, India with 60,000,000 internet users provides a very tidy platform for online marketing.Also with a releaseth rate of over 1000% the potential looks good too. The penetration is a mere 5. 2% entirely which is actually good. The cream of the society the people to the highest degree likely to have pockets deep enough to trade or make purchases online are among the 5. 2% of the population. This makes intenting these high-end profiles easier & your tends are more likely to be transposeed. However, one area of concern is the support operations that help convert the leads into sales. These are mainly call centres & back offices that are responsible for following up on the leads that are provided to them.But the staffs at these organizations in India is many a cartridge clips non that well trained for digital marketing & usually the high pote ntial leads are lost due to inability of the staff to convince the lead. The lead is almostly very expensive. They get one lead after incurring a huge live through a lot of clicks. Hence, more than educating internet users it would be vital to train the support teams so as to consolidate the current amount of leads that you are getting. Otherwise, we many end up in a situation where we have high demand, high potential exactly inadequately trained staff to service the lead While in many countries Digital Media personal line of credit has emerged as one of the mainstream degree but here in India it is still under the control of digital media agencies who took the initiative to teach people on Digital Marketing with live projects. Many of the premier business schools are in a positing (of course seeing the demand) to run the digital marketing program. But most of them are running short of the shade faculties. Further insights have revealed that an average Indian spends 45 minute s on Facebook in a day.The huge number of smart phone users with apps adds up further to the consumer base for brands to interact and take opportunities. The recent spend a penny of the Kolaveri Di song, reaching more than 50 million users globally is a measure of the impact and spread of internet. certainty The digital media playing field in quite huge providing accommodation to a list of brands, but yet to be utilized to its fullest potential. This year the marketers need to take the online test for their brands and get rewarded with the vast target market to be acquired.Digital marketing Reality Byte Obviously, social media is important/highly efficient and holds the potential for construct better relationships with communities of consumers/customers. Traditional marketing (i. e. advertising/promotion/PR) historically placed a premium on awareness building and transactions, but has declined in importance due to a combination of message clutter, time pressed consumers, fragment ation of media and the growth of people using the internet to research what others are saying more or little products/companies.Nevertheless, what really concerns me is how tactical social media has become in recent years and less strategic. It appears around everyone on the social media provider side keeps looking for the latest gibe/technique * Most companies do recognize the need to adopt new ways to reach consumers and build better relationships (i. e. websites, Facebook, Twitter, YouTube, mobile marketing, etc. ). Very efficient, free/cheap, and can easily measure traffic/activity Even the mighty watch & Gamble is redeploying marketing spend away from traditional media to digital since its more efficient and less costly. They announced recently they will lay off 1,600 people and are banking on digital ROI for dogged term savings. However, I bet P&G is also developing the internal infrastructure to cause the data and share it with relevant internal business groups to hel p change their business models. *The companies like HUL, P&G, NOKIA etc are usually spend 20% of their budgets on social media and in digital marketing Example for digital marketing-PepsiCo adopts progressive ways for digital marketing in India GURGAON food and beverage major PepsiCo is adopting innovative methods in India to tap the potential ofsocial mediafor buildingbrand equityand increase sales PepsiCo is not look at digital medium strictly from the lens of advertising spends, but approach it in an innovative manner. Citing the example of how the firm used Facebook during the cricket World Cup last year, Pepsis Facebook campaign was the most recognised brands during the event. they also got an award from FB on that.So we are using social media in a capacious way here for building brand equity. It is extremely important for brands to have a direct relationship with their consumers and not simply outsource it to an agency alone, PepsiCo Digital media should be used for real t ime marketing and we use this medium both for brand building and generating sales, PepsiCo uses multiple agencies to handle digital media account for antithetic brands and products in India. Conclusion - Finally, using social media/digital marketing tactics exclusively is probably not a good idea.A good business strategy will probably require a liquefy of BOTH traditional marketing and social media/digital marketing. We must remember digital marketing is a slow burn approach and in some cases wont help building fine mass quickly. In some cases traditional advertising or promotions will help jump shekels a strategy while social/digital marketing will help build the brand in the long run. Using both to some degree is the best way to EFFECTIVELY grow your business, but again it needs to be driven by strategy and not the latest tool/technique.